Some people suggest this is the best way to send message to people on WeChat. From a marketing point of view, I disagree and this is the reason.

When I launched our software company back in 1999-2001, we spent a lot of time in Silicon Valley with venture capitalists. Their message is simple. If we cannot catch their attention within 15-30 seconds, please get lost. They want the punch lines to catch their attention that you are different (WeChat format lack the punchline). We also commonly referred it as the elevator speech. In an elevator you have 15-30 seconds to reach the floor before the venture capitalists get off.

If I am a restaurant trying to promote special on lobster at $9.99. When I get this kind of message in this format, I have no clue what the restaurant is selling me. I received 100s of messages each day, so I will press the delete button.

WeChat format is poorly designed and I have years of marketing experience. Most of my circle of friends on WeChat on both sides of the Pacific never use this feature.

有些人認為這是在微信上向人們發送訊息的最佳方式。從行銷的角度來看，我不同意，這就是原因。

當我在 1999 年至 2001 年創辦我們的軟件公司時，我們在矽谷與創投家一起度過了很多時間。他們的訊息很簡單。如果我們無法在 15-30 秒內引起他們的注意，請不要再找他們。他們希望妙語能吸引他們的注意，顯示你與眾不同（微信格式缺乏妙語）。我們通常也稱之為電梯演講。在電梯裡，在創投家離開電梯到達他的樓層，你祇有15 到 30 秒的時間。

如果我是一家餐廳，試圖以 9.99 美元的價格促銷龍蝦特價。當我收到這種格式的訊息時，我不知道餐廳在向我推銷什麼。我每天都會收到數百條訊息，所以我會按刪除按鈕。

微信格式設計得很差，我有多年的行銷經驗。我的太平洋兩岸的微信朋友圈大部分都沒有使用過這個功能。